Audience is a musician’s lifeblood. It takes a large and loyal enough fan base to make a musician’s career. Attracting that audience is step one.
This is where you need to connect, through your music, personal story, images, videos and interactions. Consistently engaging with your audience builds loyalty.
You’ve reached the promised land! By the logic Kevin Kelly’s “1000 True Fans” this is critical mass of people to buy enough of your produce that sustain you as a full time musician.
Why do I do this?
When I grew up in the 90’s there was no internet in my house, my parents wouldn't let me watch the T.V. and craving stimulation our letterbox became my saving grace. There was rarely any post for me but, once every month a big brown envelope would arrive and I was allowed to open it. The golden magazine that came inside was inside the National Geographic. This magazine gave me a passion for the visual image and I have worked hard to build my career around the still image since then. I have the privilege of working with some of the Irelands musical talent and, distribute their to images a their audience.
I have developed unique capabilities as a photographer to not only use my camera, but contextualize the work with, and in, other fields of expertise. In 2006 I first studied photography to diploma level. I then complemented this with a degree in philosophy and sociology which has broadened my worldview to the extent that I can see where the intersections between my subjects and studies lie. Having also worked as a flight attendant for three years in the Middle East (Abu Dhabi), I've traveled the world and worked with; and for, people of diverse and varied cultural backgrounds, including a Klingons on some occasion. My financial savings from this job have allowed me to accumulate enough equipment and expertise to return to Ireland and start this business. The scenic route that I took working as a photographer has left its imprint on my style and to this day I obsess over the production of captivating images.
As is the case with music, my photography is only commercially effective if it is brought to the attention of the right people. With an up to date qualification in Digital Communications for Enterprise I am certified in the best practices for online content distribution.
A skill set only counts if it is used. The third part of my production mix is the time and effort I put into projects. My media production and distribution services work simply because I work, its as simple as that.
It started off we were in college me and Sean said do ye know what we’ll start a two piece. It was good and we were a bit awful. Then one time we were doing a gig in college and Adam couldn’t get into the gig because he was too young so the college said Read more about Wairweland’s Story[…]
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“It is the subject of the will, that is, his own will, that fills the singer’s consciousness, often as an unbound and satisfied willing (joy), but even more often as a hampered willing (sorrow), always as emotion, passion, an agitated state of mind. Besides this, however, and simultaneously with it, the singer, through the Read more about Man as Will, Will as Music[…]
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During this, two month period from October through November I conducted my regular work for the agency without any significant change, to the routine tasks, and paid extra attention to getting a copy of the book ready to be published. The “Hear One” book was sent to a publisher on November 30th and a Read more about Diary of a marketing intern week 12[…]
At this stage of the internship, it became apparent that there was potential for a photo book from all this content that I had curated on social media. I decided to get one prepared and Tom recommended that evaluate pricing for the product and come up with a delivery plan. I managed to get all Read more about Diary of a marketing Intern week 11[…]